In My Opinion, The Meta Business Suite Is Absolutely Terrible
I use Meta Business Suite to boost Instagram posts to a wider audience and drive sales.
Overview
What is Meta Business Suite?
Formerly known as Facebook Business Suite or Facebook for Business, a solution for small businesses used to manage all business activity on Facebook, Messenger and Instagram from one place. It is presented as a one-stop shop where business owners can…
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What is Meta Business Suite?
Formerly known as Facebook Business Suite or Facebook for Business, a solution for small businesses used to manage all business activity on Facebook, Messenger and Instagram from one place. It is presented as a one-stop shop where business owners can manage all marketing and advertising activities…
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What is Meta Business Suite?
Formerly known as Facebook Business Suite or Facebook for Business, a solution for small businesses used to manage all business activity on Facebook, Messenger and Instagram from one place. It is presented as a one-stop shop where business owners can manage all marketing and advertising activities on Facebook and Instagram. It centralizes tools that help the user to connect with customers on all apps and get better business results.
It can be used to publish feed posts and stories for both Facebook and Instagram without switching accounts. To post for a later time when customers are most engaged, the user can schedule posts and stories, save them as drafts or upload creative assets to the media library. Users can also read and reply to messages and comments across Facebook, Messenger and Instagram in a single place, and create Automated Responses for faster replies.
It can be used to publish feed posts and stories for both Facebook and Instagram without switching accounts. To post for a later time when customers are most engaged, the user can schedule posts and stories, save them as drafts or upload creative assets to the media library. Users can also read and reply to messages and comments across Facebook, Messenger and Instagram in a single place, and create Automated Responses for faster replies.
Meta Business Suite Integrations
Meta Business Suite Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Frequently Asked Questions
Formerly known as Facebook Business Suite or Facebook for Business, a solution for small businesses used to manage all business activity on Facebook, Messenger and Instagram from one place. It is presented as a one-stop shop where business owners can manage all marketing and advertising activities on Facebook and Instagram. It centralizes tools that help the user to connect with customers on all apps and get better business results.
Reviewers rate Usability and Support Rating and Implementation Rating highest, with a score of 10.
The most common users of Meta Business Suite are from Small Businesses (1-50 employees).
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- Pros
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Users rely on Facebook for Business/Business Manager to easily manage multiple locations and advertising campaigns. With a user-friendly interface, digital marketing companies use it to market their own business and their clients' local businesses. It provides a central admin tool that makes it simple to add and maintain accurate data for each location. Organizations in the insurance industry utilize Facebook for Business to increase brand awareness through paid traffic and hyper-granular targeting settings, offering lead generation services in both B2C and B2B contexts. The platform also serves as a key asset for agencies, providing the largest reach and cost-effective placement pricing on the largest social media platform. Small businesses and nonprofits find it overwhelming to have an online presence and pay for advertising, but Facebook for Business simplifies this process by automatically creating a business page and providing advertising capabilities. These are just a few examples of how users leverage Facebook for Business to manage their pages, analyze analytics, and reach their target audience efficiently.
In addition to managing ads, Facebook for Business is used by marketing teams to advertise products on social media, driving ecommerce revenue and brand awareness. It helps businesses attract customers, increase sales, track customer interactions, and offers valuable data representation and reporting features. The platform also plays a role in internal communications by helping organizations communicate internally and improve efficiency in messaging. Entrepreneurs use Facebook for Business to position their brand, attract clients, and increase sales through interaction with the virtual community. It has been praised by users for its ease of use, powerful tools like Business Manager that allow them to manage multiple accounts, track metrics, navigate between different settings, and conduct effective marketing campaigns. Overall, Facebook for Business is commonly used across various industries including digital marketing agencies, non-profit organizations, sales teams, entrepreneurs, and social media teams who seek to maximize their reach and engagement with target audiences through efficient ad management and content distribution strategies.
Valuable Tool for Managing Facebook Pages and Ads: Users have consistently found that Facebook for Business is a valuable tool for managing their Facebook pages and ads. Many users have mentioned that it has helped them easily give admin rights and assign roles to employees, making it convenient to manage multiple accounts efficiently.
Effective Audience Targeting: Users appreciate the effectiveness of Facebook for Business in reaching their desired audience. They find it easy to target specific demographics and areas, which sets Facebook for Business apart from other platforms. The ability to track results in real-time has also been praised by many users as a valuable feature.
Intuitive User Interface with Additional Features: The intuitive user interface of Facebook for Business has received positive feedback from users. It is described as user-friendly, even on mobile devices. Additionally, users have highlighted the additional features provided by Facebook for Business such as pixel swapping and catalog uploads, which enhance their advertising capabilities.
Difficult Navigation: Many users have expressed difficulty in navigating the confusing and complex user interface of Facebook for Business. Novice users, in particular, have struggled to find instructions or tutorials and were not familiar with the various features. They often find it challenging to locate specific pages or information within the platform.
Inconsistent Documentation: Users have found the documentation provided by Facebook for Business to be inconsistent, making it challenging to find answers to specific questions. The lack of clear and comprehensive resources can lead to frustration and wasted time for users who are seeking guidance on how to effectively use the platform.
Lack of Customer Support: The lack of customer support from Facebook for Business has been a major frustration for users. They have found support to be unhelpful and struggled to communicate with a human being as they could only talk to a chatbot. This impersonal approach leaves users feeling unheard and unsupported when they encounter issues or need assistance with their account.
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Reviews
(1-25 of 52)Companies can't remove reviews or game the system. Here's why
November 17, 2021
Facebook for Business is awesome!
Facebook for Business has many powerful tools included in Business Manager. The business manager has improved a lot and its navigation between the ads manager, pages manager, and business manager settings over time. I've gained a lot of benefits and It's fairly user-friendly once everything is set up, and chat support is usually very quick.
- Facebook for Business is a centralized platform for all of your company's needs.
- Facebook for Business provides a secure environment in which to grow our company.
- Facebook for Business communication between customers is easy.
- Absence of traffic except if you're utilizing paid promotions
- The duplication/redundancy of things
- The lack of customer support
June 22, 2021
Very Good Platform to Manage Your Facebook Accounts
Facebook is an important marketing tool, and Facebook for Business allows our firm to manage not only our own information but that of our clients as well. This is a critical function for us and a tool that we utilize on a daily basis as we develop campaigns, ad spends, organic content and more.
- Managing multiple companies.
- Ad campaign setup.
- Better user interface.
- More streamlined usage.
Like many other companies, we have used Facebook for Business as a way to manage targeted advertising campaigns. We used the product in the marketing department. Typically we would orchestrate Facebook advertising along with other forms of marketing as a way to stay in front of prospective customers. We have used both video and image based advertising.
- Demographic based targeting
- Reaching people in their leisure time
- Brand recognizability
- Not great for b2b
- I question how many clicks are accidental or bot
- Cost
May 24, 2021
Efficient, but not user friendly
We're pretty active on Facebook through both organic posting and social ads. We use Facebook for Business for both. Facebook's newer tool for businesses, Creator Studio, is so helpful for organic posting. We use it for Facebook and Instagram. It's great for scheduling posts, posting IGTVs, etc. We also use Facebook's A/B testing tools, to create mock up of ads, etc.
- Creator Studio is a great tool for scheduling and tracking analytics
- Helpful when you manage multiple accounts
- Targeting to a specific audience
- It's always changing - can be hard to keep up with everything
- Ad Manager is decently confusing
- It's not always clear why ads aren't approved
March 06, 2020
Great Tool if it Fits Your Use Case
We use it to manage our Facebook and Instagram profiles, as well as our Facebook ad accounts. Only our social media team uses it. It's nice in that it streamlines our workflow when managing many different profiles. It also allows us to see everything at a glance and easily manage user permissions.
- It is great for managing user permissions. We obviously don't want every team member to have admin access to the pages and ad accounts that we manage.
- It streamlines our workflow by pulling all the various profiles and ad accounts into a single dashboard.
- We're able to manage Facebook pages without distractions.
- The interface takes some getting used to. It is not always intuitive.
- It can be a bit buggy, but it has certainly improved over time.
February 26, 2020
A super effective tool to reach new customers giving a positive ROI
Facebook for Business is being mostly used by the Marketing and Growth teams as it helps to reach our existing and potential new customers. It is also used by the Analytics team, as well as the top-level management, as it shares a lot of powerful analytics and insights across multiple user demographic/interest cuts.
- Analytics - Comprehensive and intuitive UI.
- Marketing, ads, creative, copy monitoring.
- While its desktop web UI is good, it needs some work on mobile web/app.
- The insights are there for paid ads, however, it should include for organic traffic too.
February 24, 2020
Facebook for Business is the future of marketing
Facebook for Business is a must-use tool for anyone looking to grow their clientele. As you grow it gives you a vast amount of information that helps you learn about who your marketing to, who your customers are, and who your competitors are. Facebook for Business is the future for anyone looking to target specific clients as well. Using ads, retargeting, and being able to sell all on the same platform make this an incredible tool. I have also been able to use Facebook for Business to consult other companies and build my own company helping others get the most from it. I highly recommend learning this tool. I sincerely believe it can be the difference between getting by and massive success.
- Audience insights.
- Ads management.
- Understanding tracking.
- Barrier to learning the tool.
February 15, 2020
Facebook for Business is great for avid Facebook users
We use it to have an additional presence for our business online. We publish posts for people to engage with and encourage likes and follows. We also post events that encourage people to share and invite new customers. It allows us to reach a lot of people directly in a way that our website does not and we can engage personally with potential customers and students.
- Allows us to reach customers on Facebook.
- Targeted ads to reach a specific demographic.
- Business categories could be increased and enhanced to represent a wider variety of businesses (especially for those of us with more unusual business types).
- Targeted advertising could be more specific to audiences with specific interests related to our business.
February 13, 2020
Facebook for Business is a must-have
Facebook for Business allows me to keep track of access to client advertiser accounts, business pages and profiles, eCommerce product catalogs, pixels, and custom audiences, along with managing permissions for various internal users and clients as they come and go. There are plenty of users but they all need different access depending on what they will be focused on, so Facebook for Business mostly helps to manage this aspect.
- Manage user permissions.
- Collect audience information.
- Support.
- Authentication.
February 13, 2020
Good tool but difficult to use
We use Facebook for Business to manage our 100+ locations across the country and to manage our advertising campaigns through Facebook. The Stores feature it easy to add new and maintain the accuracy of the data for each of our locations through one central admin tool. Before, we had standalone pages for each location, and managing them was a nightmare.
- Easy to manage multiple locations
- Robust feature set
- The admin area is overhauled too frequently and forces users to relearn how to do things continually.
- Support provided isn't great and requires a lot of re-explaining.
February 10, 2020
Great for my digital marketing agency!
I use Facebook for Business to market my digital marketing company. I also use it to market my clients' local businesses. It makes it super easy to keep every Facebook ad in one place. The user interface is very easy to use and it is relatively easy to teach other people how to use the software and run their own ads.
- Allows all ads to be shown in one location.
- Allows you to select the exact demographics.
- The interface can use an update.
- The training for it can be confusing.
February 05, 2020
Facebook for Business is perfect for small businesses!
We use Facebook for Business to run advertisements to our company page, and it has helped us grow the page significantly in terms of likes and follows. It also helps our brand get the exposure it needs without putting in the days and the hours of work to be able to reach out to our targeted audience.
- Advertise your business.
- Target specific people that would be interested in your brand.
- The user interface can use some improvements to be more "user friendly."
- The mobile application can use some rework to be more fluid and responsive.
As an advertising agency, we use it for purchasing Facebook & Instagram ads on behalf of our clients. KPI's currently include awareness, purchases (conversions) and driving site traffic. Additionally, we've been experimenting with the new attribution system as well as targeting using first party data pushed from LiveRamp. Overall, I'd describe us as an "average" business user.
- Audience retargeting - Great for retargeting fans of pages or audiences collected via pixel.
- Reporting - Lots of options & granularity.
- Constant updates and interface changes constantly hamstring productivity.
- Documentation, while thorough, can be quite confusing and/or overwhelming.
February 04, 2020
Yes...Facebook for Business
I rely on Facebook for Business not only for my business but for the management of my clients’ businesses.
If you have a business, you need Facebook for Business/Business Manager. Having one central location where you can run ads, manage users, and view insights is necessary. Also, the integration with Instagram can easily be achieved through Facebook for Business.
- Insights on your audience and how they interact with your page.
- Tracking call-to-action (shop now, learn more, send a message, etc.) and efficiently promote the CTA.
- Better integration with apps and tab customizations should be improved.
- Organic targeting has changed over the years and would be beneficial if that feature could be improved.
February 04, 2020
We really "LIKE" Facebook for Business
We use Facebook for Business to maintain a professional-looking presence on the world's largest social network, and to grow our follower base, interact with prospects and actual customers, and share relevant news stories and posts. We also use Facebook for Business to generate leads for the various small business funding options that we provide to business owners, franchise owners, and middle market companies.
- Enhance the corporate brand.
- Interact with prospects and customers.
- Facebook Ads can take quite a bit of time to get approved.
- Facebook Live would be great if it were easier to use.
We use Facebook for Business to manage dozens of pages within our brand. We use it for posting, crossposting, and analytics. We also use it to manage backend things like adding new business and ads partners.
- Manage multiple pages
- Crosspost videos between pages
- Bad user experience
- Frequently breaks down
January 28, 2020
A great tool for multitaskers
Facebook for Business is used by our marketing team to utilize Facebook Ads, maintain multiple Facebook Business pages, and the Facebook API. It allows us to reach the Facebook audience and implement Facebook tools on our website. This solves the problem of reaching new customers who are interested in our services and have a platform to grow brand awareness.
- It's very easy to manage multiple Facebook business or ad accounts.
- The ability to add multiple users and control their access to accounts is great.
- I wish there was better integration with report building tools such as RavenTools.
- The menu can be confusing at times. A simplified interface would be more intuitive.
January 28, 2020
Smart move for small business owners!
I manage multiple clients on social media, so I have numerous Facebook for Business accounts that I oversee. It allows small businesses to have a presence online and pay for advertising, which can sometimes be overwhelming for small businesses and nonprofits. It's nice that it is automatically created when you create a business Facebook page.
- Advertising
- Metrics
- More user-friendly
- Better organized
December 11, 2019
Reliable tools for reaching new and existing audiences
We use Facebook for Business to reach new audiences with our content and invite them to participate in the mission of our organization, as well as to ensure that our content is effectively reaching the people who are already connected. Through Facebook's targeting options, we're able to conserve ad dollars and target our messaging to specific audiences to help connect them to the content that is most relevant for them.
- Reach. Facebook advertising gives us access to both new and existing audiences.
- Creative. Facebook offers a variety of creative options, including video, images, and various placements.
- Targeting. Facebook's targeting options allow us to craft messages to specific audiences.
- Engagement. The engagement created from our advertising activity helps users connect with our organization.
- Software is occasionally buggy.
- Advertising policies are sometimes restrictive.
- Support for products not related to advertising is difficult to receive.
November 07, 2019
Has Everything You Need - But Also Some Things You Really Don't Want
Facebook for Business is a key asset to our agency. Nearly every client we work with - including our own business - uses this tool. Facebook is the largest social media platform in the world and therefore provides us with the largest reach, as well as some of the most cost-effective placement pricing.
- The largest reach of any social media platform.
- Extremely robust marketing tools, specifically targeting in Ads Manager.
- Highly responsive support teams.
- Constantly innovating and providing new digital marketing tools to test.
- Significant user information database to inform marketing strategies.
- Facebook as a platform tends to be quite glitchy; while this isn't abnormal for social platforms, it can be frustrating when we use it so frequently and rely on it for so much of our business.
- Many of our clients can be skeptical of using Facebook for Business due to recent social and political issues around the platform's practices.
- Facebook has systematically been taking away targeting capabilities from small businesses, which disproportionately affects them compared to others who are advertising on the platform (namely, politicians - and the large corporations funding them).
February 21, 2019
Facebook for growth of business.
Facebook for Business is used basically to attract customers, increase sales, purchase of items and others. It has vast features to represent data, reporting in different types of charts, data flows. You can track which customers have visited your page or website and which are interested in your product and items. This tracking helps you connect with customers and will let you know which customers to attract to your business. This helps in business growth way more than any other possibilities. It can be connected with Instagram which is also a great platform for SEO or business purposes.
- Boost feature to connect with lots of customers. Connect with a large number of user easily and quickly.
- Reporting of how many users have visited, seen your items/products.
- It can be connected with Instagram which is also a great platform for SEO or business purpose.
- Know about the behavior of your customers and find out what they want.
- Thorough tracking methods to see where the campaigns are falling short.
- Data leaking issues, security though facebook takes these very seriously.
- Understanding the platform may be tricky and needs guidance on how to use. Proper training is required.
February 13, 2019
Powerful and scalable advertising, but hard to master!
We use it to advertise on Facebook and Instagram. Is used by the Marketing department, mostly. Currently, we use it to catch new customers, to retarget our customers who got lost in the funnel and also to retarget our previous customers.
Based on the huge amount of potential customers and the heavy usage of both platforms, we are able to communicate with customers in a way that would be hard elsewhere. It also helps us capture emails so we can nurture our database and own our channels.
Based on the huge amount of potential customers and the heavy usage of both platforms, we are able to communicate with customers in a way that would be hard elsewhere. It also helps us capture emails so we can nurture our database and own our channels.
- Segmentation is HUGE. You can segment by almost anything you want, be it demographic, sociological, behavioral... you name it. You can also create targets based on your visitors and their actions. Even custom lists.
- They are very good at optimizing your campaigns automatically. This is so important because it will improve your ROI in several multiples otherwise
- Managing ads in general works fine, and the data, even though is not exactly as accurate as Analytics, it's pretty decent.
- Gives you placements and different ad types so you can get the most out of it.
- Pixel and catalog integration are very powerful. You can almost instantly start tracking and catalog fetches your site daily for updates.
- Approval of ads and in general customer service sucks. They won't make you feel like a customer. You'll have to be very careful and beg in case they cancel your account (it happened to us once and they were completely mistaken).
- Scaling the creation and management of ads was huge room for improvement. The platform is slow and it still misses many massive actions and copying campaigns from one type doesn't let you use the same ads for a different objective... many small management problems that aggregated are not so well.
- More visibility on their optimization process, so we can also take advantage of it. Some things are a black box.
- Catalog management works fine but still misses many features to make our lives easier.
January 15, 2019
Reluctantly Using Facebook for Business
We use Facebook for Business to market to audiences for our specialized education products. Facebook for Business allows us to reach people on the Facebook platform, as well as Instagram, Messenger, and Whatsapp. It allows us a secondary paid channel for leads and helps us reach users who we would not reach using paid search marketing alone.
- Frankly, Facebook for Business brings us leads. They are not always the best and most qualified leads, but we are able to get them inexpensively.
- Facebook for Business provides information on our audiences.
- We are able to create lookalike audiences from our customer lists to help us find like candidates.
- We are also able to create lookalike audiences from our website traffic, to further allow us to connect to similar candidates.
- We are able to connect to an API and download results information for analysis.
- While Facebook for Business provides lots of data and information, we have seen anomalies that make us question the validity of this performance information.
- We are presented with controls to determine where our ads are placed, but sometimes they are changed without our knowledge. For instance, when Facebook Messenger became a place to advertise, we were advertising there without our knowledge before we were provided the option to turn it off.
- Facebook has a tendency to make changes and inform it's users after the fact, instead of explaining upcoming feature or layout changes.
- Sometimes the interface can be confusing when determining if a change has been published or not, resulting in times where changes were thought to have been made, but instead, it just sat in draft status.
- Very often, we find our ads disproved due to reasons that do not apply to our ads. When we request a further review, they are then approved. But, until we request the review, our ads are not running, and there is no telling when these disapprovals will occur.
January 09, 2019
Facebook for Business - Worth The Switch?
As a software developer and ecommerce business, we use social media for a lot of things. Facebook for Business helps us manage our various pages for different business entities and keep our communication and advertising efforts in a central location. It has been deployed for both our sales and marketing teams to use, as they use it for a variety of reasons. For sales, the Business Messenger feature allows us to communicate directly with potential clients on Facebook, while the marketing team uses it to craft, publish and boost social media posts about our businesses and different endeavors to target audiences.
- Facebook for Business makes administrating pages a bit more effective. You can see who created a post or responded to a message and also manage your pages and advertising accounts easily. As a super admin, having an overview of day to day use is helpful to track employee activities.
- The ability to login separately from your personal Facebook account and do work-related tasks on Facebook is one of the main reasons why we switched all our page accounts to Facebook for Business. It is also easy to remove a person from a page or account from within the dashboard of Facebook for Business.
- We run multiple advertising accounts for different reasons and Facebook for Business allows us to centralize all campaigns and planning, as well as limit access to specific members of a team, which is helpful. For advertising purposes, this is a valuable way to manage.
- When you are setting up a page, you need to do it to near-perfection. It is rather challenging to edit details later on once a page is set up.
- Customer service is pretty much non-existent. The messages you get in response are very generic and sometimes feel like they are being sent by a robot. Honestly, for an advertising platform, there are better ways to handle customer service.
- Messenger is a great application but it takes a lot of effort to get a good response time, and this metric itself becomes confusing to use for analysis. It would almost be better if the "response time" banner was removed all together as it's not accurate.
- While Facebook for Business is great, it just feels a tad bit slow. Even on a solid fast internet connection, it can take 2 minutes to load advertising pages for accounts. This can be really frustrating to us,e especially since advertisers are the ones who pay Facebook's bills.
Facebook is a well known social networking site where the number of users is very large, which entitles it for a beneficial site for marketing. More than just social gathering place, Facebook has grown into a great marketplace where users can share and review products as well as campaign easily with family and friends. This helps our branding and has been helpful for the growth of our brand. Facebook offers its own form of advertising with Facebook ads, appearing in the feed of users, targeting potential audience and convert them to our customer. After using Facebook, our business growth has increased drastically from which our clients are very happy.
Benefits:
Benefits:
- Making Connections.
- Completing business goals.
- Branding.
- Spreading your products, campaigns among peoples.
- Branding, Campaigns become easy and growth of business increased.
- Easy to use the Facebook for Business panel. Well documented.
- Compatible with any device, can use anytime, from anywhere. It is easily accessible.
- Reaching to certain users who matter as well as reaching to users who are interested in a particular item, campaign or brand.
- Sometimes it gives wrong reports of campaigns. May be a technical issue.
- Takes too much time to start a campaign. It should be easy and fast to create a campaign.